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Healthcare Website Redevelopment

A national healthcare organization awarded us a contract to redevelop the organization’s two primary website properties. The two sites are critically important destinations for education, advocacy, and other resources for millions of families. The goal is to redevelop these properties to become even more valuable, engaging, and accessible for their audiences.Initially we will conduct a…

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University Student Recruiting

A major university has agreed to extend its long-running engagement with the agency for a refreshed brand campaign. The assignment will focus on supporting undergraduate admissions and outreach aimed at rising juniors and seniors in high school and transfer students from surrounding community colleges interested in STEM education and careers. The scope of the branding…

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National Association Rebranding

We were recently contracted to implement a comprehensive brand architecture assignment for a national association. The association’s membership, programming, and education offerings have grown over the years, as have the number of corresponding sub-brand identities and visual marks. This proliferation occurred with minimal strategic direction for maintaining brand cohesiveness, resulting in widely varying logotypes, identity…

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Research

As the pandemic changes the landscape of our communities, SMG Philadelphia’s core research services offer insights into the new opportunities and challenges organizations and brands face. SMG Philadelphia provides primary research through a variety of tools to inform and resource organizations as they navigate our new world. Transportation, infrastructure, financial services and government represent some…

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Healthcare

For the last two years we have been at the center of Pennsylvania’s COVID Mitigation and vaccine hesitancy messaging targeting communities of color. The impactful multimedia campaigns used audience lifestyle data to target concerns of citizens and behaviors adoption opportunities. Campaign analytics documented our mitigation messages had the highest performance of demographically target campaigns across…

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Banking

Recently rebranded a 100-year-old bank and developed its multi-channel advertising campaign, including the rebranding of an acquisition in another market. The success of the campaign garnered the attention of a friendly competitor, who then suggested a merger that would be a win-win for both banks. The merger was a success and created a multiplied value…

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Wholesale

Leading an effort inside a 116-year-old family-owned hardware wholesaler with 2600 dealers and $250MM in revenue to completely overhaul its marketing and advertising functions and rebrand the company.

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Podcast as Marketing Tool

Currently producing a weekly podcast (audio & video) for a non-profit organization. In 2021, the podcast was ranked #1 in its category. The podcast is used to drive engagement to the organization website, develop new strategic partners and increase donations – all of which increased exponentially.

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Super Bowl Activation

Recently led a media outreach program for a first-time Super Bowl advertiser, a FinTech company. Provided strategic consultation to maximize investment and return, including securing exclusive national television premiere of the ad which drove exposure and engagement to the company’s website and social media.

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