By Rosemaria DiBenedetto – SMG Chicago It began in 1976 under then President Gerald Ford, and every United States president since then has recognized February as Black History Month. Ford wanted our country to use this time annually to acknowledge and honor the many accomplishments and achievements brought forth by Black Americans. The theme of … Read More
Author: SMG
Why Human Copywriters are still better than their AI counterparts.
By Drew Albee – SMG Boulder As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease, … Read More
Building Brand Community
By David Franek – President SMG Washington DC It’s always comforting to belong to a group that shares a common interest or set of values. It can be a fan club, a political affiliation, a hobby group, or even a trade association. Wherever there’s a passion for something, there’s always a community that’s talking about … Read More
You are invited to view our recent SMG Zoom webinar
Topic: Post-COVID-19: Expert Advice on What and How To Communicate to Staff and Customers After the Pandemic. SMG is a national marketing/communications firm with the experience and integrated process model to take a 360-degree view of your organization to build a plan to create results.
Stryker-Munley Group launches new Diversity, Equity and Inclusion practice
Mae Escobar, president of SMG San Antonio, appointed national director of practice SAN ANTONIO, May 11, 2021 (GLOBE NEWSWIRE) — Stryker-Munley Group (SMG), a Charleston, S.C.-based integrated public relations and marketing communication agency, today announced the launch of its new Diversity, Equity and Inclusion (DEI) practice. SMG named Mae Escobar national director of the practice, and … Read More
Reputation Management Requires Taking a Stance
By Casey Boggs – President SMG Portland In the wake of the deplorable attack on the US Capitol building, many executive leaders are emerging from the shock and asking, “How could this happen?” and “Why wasn’t there a quicker response?” All fair questions, but don’t expect clear, quick answers. Even without that clarity, it is … Read More
The Value of Contributed Content
By Drew Albee – SMG Boulder From shrinking newsrooms to changes in both the types and the ways in which people consume media, the media landscape is constantly evolving. Employment at print publications is dwindling, and outlets across the industry are reducing their resources or creating an increased amount of digital content in order to … Read More
2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls.
By Casey Boggs – President SMG, Portland There is no doubt. 2020 will be a wild ride! Political stakes are high, corporate trust is low (according to a recent Gallup Poll), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM study) and the public relations industry … Read More
Today’s Technology is taking communication back to the future
By: Kevin Gould – President, Stryker-Munley Group Boston Lately, I have been fascinated by the way that new technology is taking us full circle in the evolution of mass communication. We are essentially becoming modern-day cavewomen and cavemen. If you think back to how early humans first began to “mass communicate”, it was through pictures … Read More
If it Bleeds it Leads
By Casey Boggs – President SMG, Portland MANAGE YOUR REPUTATION AFTER A FRAUD OR SCANDAL: TIPS FOR HANDLING THE MEDIA AND PUBLIC BACKLASH A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” … Read More