Blog SMG

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Surescripts Brand Video

Surescripts aligns nearly all electronic health records (EHR) vendors, pharmacy benefit managers, pharmacies and clinicians in the U.S., plus health plans, long-term and post-acute care organizations, specialty hubs and specialty pharmacy organizations. ‍Surescripts asked SMG Minneapolis to develop a video to reveal a refreshed messaging and brand look and feel. While the message around aligning…

Brand Purpose Versus Social Purpose

In recent years, consumers have been increasingly looking to support brands that not only align with their own values but also implement practices that make a positive impact on society. As a result, terms like “brand purpose” and “social purpose” have become more prevalent in marketing messaging and customer engagement. While these terms are increasingly…

Christina Emmerthal Joins Stryker-Munley Group Boston

September 20, 2022 – Boston, MA – Stryker-Munley Group Boston has hired Christina Emmerthal as Marketing Communications Specialist. In this role, Emmerthal will contribute to client success by managing key integrated marketing activities including research, digital media, media relations and analysis, content development, and copywriting. “Christina not only brings a strong skill set but she…

Branding That Stands the Test of Time

A brand that stays relevant and appealing throughout its existence is a trulyremarkable achievement. When you think of all the trends, technologies,communications platforms, social values, and countless other dynamics that changeyear after year, decade after decade, simply surviving is a feat in itself. That’s whybrands that continue to connect to their audiences and capture attention…

SMG Celebrates Black History Month 

By Rosemaria DiBenedetto – SMG Chicago It began in 1976 under then President Gerald Ford, and every United States president since then has recognized February as Black History Month.  Ford wanted our country to use this time annually to acknowledge and honor the many accomplishments and achievements brought forth by Black Americans.     The theme of…

Why Human Copywriters are still better than their AI counterparts.

By Drew Albee – SMG Boulder As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease,…

Building Brand Community

By David Franek – President SMG Washington DC It’s always comforting to belong to a group that shares a common interest or set of values. It can be a fan club, a political affiliation, a hobby group, or even a trade association. Wherever there’s a passion for something, there’s always a community that’s talking about…

Stryker-Munley Group launches new Diversity, Equity and Inclusion practice

Mae Escobar, president of SMG San Antonio, appointed national director of practice SAN ANTONIO, May 11, 2021 (GLOBE NEWSWIRE) —  Stryker-Munley Group (SMG), a Charleston, S.C.-based integrated public relations and marketing communication agency, today announced the launch of its new Diversity, Equity and Inclusion (DEI) practice. SMG named Mae Escobar national director of the practice, and…