We led corporate communications planning, strategy and campaign execution for a statewide collaboration of hospitals, physicians, nurses, health insurers, consumers, business and academia working together to significantly improve health care through a wide range of quality improvement and health IT initiatives. We developed a series of integrated marketing communications campaigns that included web, video, and print and electronic collateral to effectively raise awareness, brand and market initiatives to key stakeholders, build partnerships, secure passage of groundbreaking legislation and help attract federal funding.