We were recently contracted to implement a comprehensive brand architecture assignment for a national association. The association’s membership, programming, and education offerings have grown over the years, as have the number of corresponding sub-brand identities and visual marks. This proliferation occurred with minimal strategic direction for maintaining brand cohesiveness, resulting in widely varying logotypes, identity presentations, and familial themes—all of which the association seeks to address through its engagement with this contract.
National Association Rebranding
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