As the pandemic changes the landscape of our communities, SMG Philadelphia’s core research services offer insights into the new opportunities and challenges organizations and brands face. SMG Philadelphia provides primary research through a variety of tools to inform and resource organizations as they navigate our new world. Transportation, infrastructure, financial services and government represent some…
For the last two years we have been at the center of Pennsylvania’s COVID Mitigation and vaccine hesitancy messaging targeting communities of color. The impactful multimedia campaigns used audience lifestyle data to target concerns of citizens and behaviors adoption opportunities. Campaign analytics documented our mitigation messages had the highest performance of demographically target campaigns across…
Currently working with a golf apparel company to launch a complementary premium vodka brand that will offer symbiotic branding opportunities in sports, luxury, and hospitality markets.
Recently rebranded a 100-year-old bank and developed its multi-channel advertising campaign, including the rebranding of an acquisition in another market. The success of the campaign garnered the attention of a friendly competitor, who then suggested a merger that would be a win-win for both banks. The merger was a success and created a multiplied value…
Leading an effort inside a 116-year-old family-owned hardware wholesaler with 2600 dealers and $250MM in revenue to completely overhaul its marketing and advertising functions and rebrand the company.
Currently producing a weekly podcast (audio & video) for a non-profit organization. In 2021, the podcast was ranked #1 in its category. The podcast is used to drive engagement to the organization website, develop new strategic partners and increase donations – all of which increased exponentially.
Recently led a media outreach program for a first-time Super Bowl advertiser, a FinTech company. Provided strategic consultation to maximize investment and return, including securing exclusive national television premiere of the ad which drove exposure and engagement to the company’s website and social media.
SMG has helped a number of cannabis companies tell their story and also works with organizations that serve the cannabis industry with specialized services required for this fast-growing, highly regulated industry.
Zaiser Motors has developed the world’s first “electrocycle,” an electric motorcycle designed as an electric vehicle from the ground up. To support initial fundraising, SMG secured more than 100 pieces of coverage in just a few months in outlets including Maxim, Forbes, Motorrad and a number of vertical outlets covering clean energy and electric vehicles.…
For more than ten years we have worked with a leading national insurance and financial services company to build and grow national campaigns that have successfully raised awareness and understanding of the company’s brand and strong corporate values. These campaigns have built goodwill among key target audiences and opportunities for engagement and relationship building that…
