A major university has agreed to extend its long-running engagement with the agency for a refreshed brand campaign. The assignment will focus on supporting undergraduate admissions and outreach aimed at rising juniors and seniors in high school and transfer students from surrounding community colleges interested in STEM education and careers. The scope of the branding program will include development of a new campaign theme line and a branded look-and-feel, which will be the creative foundation for direct mail, email, geofencing, retargeting, video production, and collateral materials.