Susan Fall - President


Stryker-Munley Group San Diego is a highly specialized firm that focuses exclusively on one industry and one industry only – transportation – and in particular the North American trucking industry.  As the lifeblood of the U.S. economy, the trucking industry represents 8% of the U.S. national GDP and employs 7.1 million people, with truck drivers being the most common job in 29 states.

In this highly relationship-oriented marketplace, suppliers are expected to know trucking, to have strong relationships with their customers, and to support the industry beyond supplying products and services. Our laser focus on one industry is what makes us stand out, and what enables Stryker-Munley Group San Diego to successfully provide its unique brand of public and media relations and marketing communications expertise.


Susan Fall
Susan is the President of Stryker-Munley Group, San Diego

Susan Fall began her focus on the transportation industry in 1993 while employed by technology pioneer, Qualcomm.  By July 2000 she had identified a gap in available services – technology companies needed expert guidance on how to successfully enter into and continue engaging in the commercial vehicle segment of transportation – so she founded LaunchIt Public Relations.  Now, 25 years later, Susan’s strong and passionate dedication to the transportation industry and the field of public relations has been the cornerstone of success for some of the most successful technology companies in trucking.  

With the advent of autonomous, driver-assisted and connected vehicle technologies, the trucking industry is experiencing a technological surge that hasn’t been seen since the introduction of GPS in the 1990s.  Susan and her LaunchIt team of trucking experts combined with the infrastructure and reach of the Stryker-Munley Group will be a very powerful, rapid and cost-effective public relations solution for any supplier in the commercial vehicle space.

In addition to her professional experience, Susan is committed to the trucking industry on a personal level as well.  She is a founding member of Women in Trucking and has served as a board member for Truck Writers of North America, Professional Truck Drivers Institute, and Trucker Buddy.  She also serves as a Trustee for the Truckload Carriers Association (TCA) Scholarship fund, is an active member of the TCA Image committee and currently serves on several task forces for the American Trucking Associations Technology & Maintenance Council. Susan has been awarded “Rigster of the Year” honors for two consecutive years (2016, 2017) by TCA for her efforts in promoting and increasing membership in the organization. 

Prior to her career in trucking technology, Susan worked for the U.S. Canoe and Kayak team in preparation for the 1992 Olympic Games in Barcelona, Spain. She holds a degree in Communications from the University of California, Santa Barbara, and has two beautiful children.

“Susan’s expertise in commercial trucking and the product launch processes was key to the successful launch of our new flagship product. There is no other PR company that combines industry, technical and communications knowledge into solid client results like."
Andrew Markese, VP of Sales and Marketing at Vnomics Corp.

"Their awareness and understanding of the carrier, broker and 3PL markets was perfect for MacroPoint as a new company in the transportation industry. They were able to help us explain our technology and became a key player in getting us from start up to become the leader in freight visibility."
David Morris CMO of MacroPoint.

"Undoubtedly the best dollar we’ve spent from a marketing and sales perspective, more so than for any other effort. Thy have become a key part of our team and an extension of our business."
Lance Platt, CEO of EpicVue