It takes many good deeds to build a good reputation, and only one bad one to lose it.

Benjamin Franklin

SMG360° Reputation Audit

What are others saying about your organization?

Enhance your reputation by having SMG assess your internal and external audiences via focus groups, meeting key stakeholders and influencers, surveying target customers and analyzing relevant social media channels. You will be in a better position to understand your reputation’s strengths and vulnerabilities, and we’ll recommend improvements.

The SMG360° Reputation Audit thoroughly examines (and makes recommendations to) the following:

  • Who is/are your target audience(s)
  • Justify why you should target them
  • Determine what messages resonate with your audiences and what your company wants them to do (i.e., What’s the call-to-action?)
  • Identify where (i.e., internal outlets, media, social media, conferences) to communicate information
  • When (i.e., timing and frequency) to communicate