Surescripts Brand Video

Surescripts aligns nearly all electronic health records (EHR) vendors, pharmacy benefit managers, pharmacies and clinicians in the U.S., plus health plans, long-term and post-acute care organizations, specialty hubs and specialty pharmacy organizations.

‍Surescripts asked SMG Minneapolis to develop a video to reveal a refreshed messaging and brand look and feel. While the message around aligning healthcare organizations nationwide around better, safer and more effective care continued to drive the messaging. We worked in partnership with Surescripts to develop a story to introduce their refreshed branding while delivering their message to ’empower healthcare professionals with the information they need to better serve their patients.