By David Thalberg, President, Stryker-Munley Group Los Angeles

The original title of this article was “Write A Book. Build A Brand.”  “Your” was substituted in for “A.”  It’s an important distinction.  With more than 30 years as a public relations and book publishing professional, I’ve seen how much impact authoring a book can have on brands: personal and professional.   Think of the impact books have had on motivating top executives.  These are often cited as books that are found on the nightstands of industry leaders*:

What Got You Here, Won’t Get You There — by Marshall Goldsmith|
The Five Dysfunctions of a Team— by Patrick Lencioni
Death by Meeting — by Patrick Lencioni
Winning — by Jack Welch
Drive: The Surprising Truth About What Motivates Us — by Daniel Pink
Start With Why — by Simon Sinek
How to Win Friends and Influence People — by Dale Carnegie
*Huffington Post 11/6/14  

If you’re taking the time to read this article, then you likely have an interest in writing a book and understand that it is an important element in brand building.

But, where to find the time and energy to write a book?

A better question is: why haven’t you written a book already? We’re not talking about “The Great American Novel,” but rather, a book based upon your everyday life conversations and business experiences:

  • As the owner of a chain of restaurants
  • As the founder of a technology company
  • As a manufacturer
  • As a politician
  • As a marketing professional

Think about the conversations you have with colleagues and clients every day. You’re a leader of an organization. You’re constantly teaching, based upon your expertise.  If you recorded these conversations, wouldn’t they be useful to return to on a regular basis?  Don’t your employees and clients come back to you, referencing the points you bring up? Of course they do. They listen to you because of the positive results you offer and your leadership in your professional field.

Here are 5 easy steps to start writing YOUR book.

  1. Take out a Post-it. Write these words:  I need to write my book now.  Keep that Post-it right by your computer screen, where you will see it every day.
  2. Write down who needs to read your book. Your customers, subscribers, fans, community members, patients, etc.
  3. Visualize your book. Answer this question: What is the title of my book? Take out another Post-it, write down your answer and put it right under the first Post-it.
  4. Write down 10 chapter titles.
  5. Look back at your title. Review your chapter titles. If you had to describe your book in 10 words or less, how would you do this? Write it down.

Now, every day you open up your laptop, you’ll see that first Post-it. It’s your daily reminder. Your daily inspiration.  It will make you focus on what the most important messages are that you have to share in your book and give you the motivation to get writing.  And once you start writing, don’t stop!  Set goals: An hour a day; 1000 words a day; a chapter a week. Don’t stop until you’ve achieved these milestones.  Soon enough, you’ll have a book ready to go.  Congratulations!

Other than personal satisfaction, what else will writing a book bring forth?

  • Professional credibility
  • Increased personal and business brand presence
  • Speaking opportunities
  • Media opportunities
  • New revenue streams

A colleague recently said to me: “A book is the new business card.” I whole-heartily agree. Once an author, you are a certified expert on whatever content is found beyond the cover. No one can take that away from you. Your book, and your newly minted title of “author” will be with you always and you can use this as the best way to build your brand.

David Thalberg is President of Stryker-Munley Group – Los Angeles. Working with authors from the traditional “Big 5” publishers to self-publishers, he consults on brand building programs via the publication of a book.

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